Online Marketing & SEO

How to generate the Traffic and How to Promote the Web?

Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.

• Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.
• Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic
• Host Location - If your attracting UK business host in the UK.
• URL Names - include relevant keywords - unique to each page.
• Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
• Navigation Structure - Keep it simple.
• Meta Tags - Title and Description. - Unique detail for each page, related to page content.
• H1 Tags - Use for the short on page content description.
• H2 and H3 Tags- Use for Headings for sub category's within the Content
• Page Content - Critical Component.
• Keyword Visibility - Within page Content.
• Image Alt Tags - Helps with Accessibility.
• Privacy Policy - Assures trust and confidentiality.
• The site should confirm to the W3C standards.
• Create and submit sitemap's - formatted in either .xml -.htm - .txt.
• Create and submit RSS feeds to relevant feed directory's
• Create and submit Articles
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directory's.
• A link exchange should be formed by utilising relevant keyword Anchor Text.
• Utilise relevant Social Networks and Forums related to your Market Sector.
• Utilise Blog sites relevant to your Market Sector.

Husnain Haider
Online Marketing/SEO